CSIT155_F18_MeganS

The four businesses that are similar to MiraCosta Community College are other community College or local universities. The ones that I've selected that have strong social media presence are Mesa College, Clark State Community College, Middlesex Community College, and the University of San Diego. One of their advertising goals is to increase enrollment and donations for the school. MiraCosta has  Make It Happen  as their campaign. USD has "Become a Changemaker" as their campaign. There is always a catchphrase that colleges created as part of their advertising. These types of practices work because it doesn't seem like the community college are advertising themselves, but they are creating a story and trying to strike an emotion. Lately, I have seen advertising videos that are fun and engaging. As for images, many have fewer words on the ad and have a direct link when clicking the icon. Another thing that grabs my attention is the color scheme of an image...

Below are some of my research that I've gathered about podcasts and LinkedIn groups. Groups/Content on LinkedIn for Graphic Design: Designers Talk : Graphic, web, digital design and creative professionals group; This group is a creative space for design ideas and news in the industry. It welcomes all types of designers from web development to freelance. The 8 Biggest Graphic Design Trends That Will Dominate 2019 [Infographic] Researching content like current trends is very helpful for someone starting out in the graphic design industry. It helps graphic designers know what to focus on their creative space. The same goes for web developers. Currently, the design of websites with the current trends is competitive and consistently always changing. Podcast for Schools: University Affairs listed some university podcasts that took the scholarly works into powerful digital audio streams from real students sharing their experiences.  Sources: https://...

For MiraCosta College, I would implement streaming content like a podcast. As for my graphic design business, I would implement a LinkedIn profile. My personal LinkedIn fits the purpose for my graphic design business. Besides, MiraCosta is also on LinkedIn with a profile focusing on employment. I think streaming content like a podcast would benefit MiraCosta. The podcast can be used as an outlet for students. MiraCosta has a variety of students that can be a guest on the show to reflect their experience as a Spartan. This podcast can double as a marketing tool for prospective students as well. If MiraCosta College curates content based on admission dates, a podcast focusing on new students will help with enrollment rates, especially during the years when the rates are low.

Commented Blog Post: Caitlyn Cimino Mathew Ward

Newsletters are sent on a regular basis. I think it is almost on a daily basis I get emails newsletters. My promotion tab in my Gmail account is usually packed with all the newsletter and email promotions with the business that I like. Based on what I see in my inbox, the information that MiraCosta or my own business could use to generate interest content for followers are as follows: Arts & Events Section - how many students are interested in attending various arts and events at MiraCosta? For my business as a graphic designer, I could mention local events about graphic design MiraCosta Spotlight on students/ Graphic Designer of the month - This information will be produced on a monthly basis. I think MiraCosta should include a great feature story of a current student, alumnus, and faculty. For my business, I personally would select a cool graphic designer with a concentration on a particular visual medium. Highlighting a graphic designer each month will try in with t...

For the MiraCosta College, the type of categories I would include on blogs and reach the desired target audience consists of an events section, student spotlights, and news from the President. As a student, I already subscribe to newsletters and check any emails that are from MiraCosta College. As for my graphic designer one, I would include designers/designs that intrigue me or something noteworthy in the graphic design industry. One graphic designer did a 100-day challenge designing with only geometric shapes. He then posted his designs on Instagram and wrote a more in-depth blog about his journey. I think that would be interesting to post in a blog because as a graphic designer your work tends to develop the more that you practice.

It is funny that I'm writing a blog about blogging. The " Prologue"  to a Blog: Adding a human interest to a blog post can appeal to peoples emotions because the pathos of human is so intense. It is how we can relate to each other. I think adding a personal touch can work for many types of blogging or vlogging. Many of my friends on Facebook are life coaches or health coaches. They link a blog post on Facebook about how staying healthy can be a challenging thing. Recognizing and acknowledging that we are human is difficult to admit. Once you realize that you have a flaw, you are vulnerable, but being vulnerable allows people to sympathize with you. The opposite can be said if you are blogging on a company's website or social media accounts. Having fun and flare with the content of a blog can elevate the reader's experience, while still maintaining professionalism.