Week 11: Email Marketing

Newsletters are sent on a regular basis. I think it is almost on a daily basis I get emails newsletters. My promotion tab in my Gmail account is usually packed with all the newsletter and email promotions with the business that I like. Based on what I see in my inbox, the information that MiraCosta or my own business could use to generate interest content for followers are as follows:

• Arts & Events Section - how many students are interested in attending various arts and events at MiraCosta? For my business as a graphic designer, I could mention local events about graphic design
• MiraCosta Spotlight on students/ Graphic Designer of the month - This information will be produced on a monthly basis. I think MiraCosta should include a great feature story of a current student, alumnus, and faculty. For my business, I personally would select a cool graphic designer with a concentration on a particular visual medium. Highlighting a graphic designer each month will try in with the theme of the newsletter.

Most of the newsletters I subscribe to are product heavy. Staples, Erin Condren, and NYX Cosmetics always mention some kind of coupon code or what's coming up for their new product lines. What I find most crucial when I actually open a newsletter is the subject line. NYX Cosmetics and Kate Spade always have catchy subject lines that grab my attention. Sometimes what doesn't work for me on newsletters is when there is no direct call to action button that directs me to purchase or read more about a product that I am interested in. Usually when there is no "read more" I don't go out my way to find it the website.