Week 13B: Develop an understanding of the different FaceBook ad options.

Some of the tips and trick to make the best use of Facebook Ads:

1. Targeted Location and other demographics like interest, behaviors, and connection help with the effective use of the ad.
2. If you are graphic design savvy, create thought-out templates for Facebook Banner Ads. Knowing where your profile picture and call to action buttons block parts of the cover page will help in designing a strategic cover page for a current campaign.
3. Be mindful of the different types of Facebook Ads. For example, MiraCosta College promotes the college's theatre season year-round. They strategically use video as the medium of the ad and pin it to the top of the post. This is ideal for this type of advertisement because of the unique timeline for this post. The shows changes as the season/school year proceeds.