Week 8B



Higher Education Institutions need visual support for their social media outlets. Take a look at The Stars of College Social Media, this site ranks how well universities use social media to engage alumni, prospective students, current students, and alumni. The top-ranked was Harvard University. Aside from its Ivy League prestige, Harvard University's social media outlets have over 5 million followers. Also its Facebook, Instagram, and Twitter "reflect the expansive interests of current students, alumni, and faculty, showcasing the achievements of Nobel laureate professors and the aspirations of recent graduates." So what can be gained by this social media savvy Ivy League school? I think the biggest takeaway is the genuine content and conversations that the school highlights. Let's be real, not all of us are not going to Harvard University, but we can generate great content from current students at MiraCosta to inspire prospective students to join in on the conversation, showcase accomplishments for Alumni, and most importantly engage on the social media platforms!


Resources

http://www.uversity.com/blog/is-social-media-right-for-community-colleges/
https://www.ecampusnews.com/2016/05/10/social-media-colleges/
https://www.bestcolleges.com/features/best-college-social-media/

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