Week 5B:Outline My Target Market

MiraCosta College 

1. Identify my target market: High School Seniors, Professionals who want to evaluate their skills in their profession, retired people who want to attend recreational classes,
2. Available Resources: Other local community colleges, events with the locals of MiraCosta College, Admissions & Records Office, Administration Offices
3. Study target market demographically - resources from previous statistics from enrollment periods
4. Psychographically - Transfer into university, certificate program, educational advancement 
5. Behaviors - what does the tarket market want from MiraCosta College
1. Better deals on books, text free classrooms
2. more hybrid learning
3. more night classes?
4. opportunity for Bachelor's Degree?