Week 4A:Aesthetics, Design, and Branding

    

     Based on the acronym CRAPHTED, Rover P 6 Cars as the potential of being a well-developed website, but there are a few issues that need to be address. For instance, this website demonstrates the use of repetition well, and it has a clear concept of what this website is all about when first landing on the page. However, it fails to establish a well developed hierarchy in the design. It was challenging to find the focal point on the screen. Its failed hierarchy was due to poor choice in typography, not-so easy navigation, and inconsistent alignment. The improvements for this website include establishing a solid grid for the website. Once the grid is establish then hierarchy of what to look at first will be easier to read and understand. Also, selecting a better font that is easier to read for the web. If the company wants to maintain the contrast in color of the black and red to establish a brand then I would suggest a more muted red, so it easier to read.

     The other website that needs significant improvement is the Gate'n'Fences website. The biggest problem is the typography followed by contrasting issues and a lengthy list of the navigation bar. My first impression of the website is how the design of the website makes me feel overwhelmed due to the small font. No one will like to read the content due to the size and length of the content. What can make this sight better is one establish a hierarchy between the heading and the body of the text. Next is to select subtle contrasting colors for the color of the website. The highlighted text I am assuming was added to show some contrast between the background, which added to the website's overwhelming design. I also believe editing the content of the navigation bar and change it from vertical to horizontal will make the navigation the website easier.


     Whereas Apple and Head Hunter Hairstyling both have a well designed websites. They both followed the CRAPHTED acronym well. Apple's website demonstrate how contrast and proximity work. Their minimalistic design makes it easy for users to navigate. They also use tons of "white space" to allows time for the user to gather information. Head Hunter Hairstyling uses a similar approach for their website. Both websites have simple navigation buttons. In addition they showcase the image first, the title second, and the content or call to action button third. This is a great example of well developed hierarchy. The one minor detail I would change is the video loop on the landing page of the Head Hunter. Some older computer can't render the video well, so there seems to be a delay when click around the websites.